Bimbo Cero Cero Whole Wheat Bread

Bimbo Cero Cero is a specific line of whole wheat bread produced by Grupo Bimbo, focused on health-conscious consumers by offering products with no added sugars or fats. The brand Bimbo was founded in Mexico City in 1945 by Lorenzo Servitje and his partners, quickly becoming the dominant baking company in the country.

Today, Grupo Bimbo is the largest baking company in the world, with a massive international presence spanning over 30 countries across the Americas, Europe, Asia, and Africa. While the brand originated in Mexico, its products are manufactured in numerous local bakeries worldwide to ensure freshness, following the company's vertically integrated business model. The brand remains under the ownership of Grupo Bimbo, which is headquartered in Mexico City.