Capri-Sun Multivitamin fruit juice drink

Capri-Sun is an iconic global brand known for its unique stand-up foil pouches and fruit-flavored beverages. Originally launched in Germany in 1969 under the name 'Capri-Sonne', the brand was developed by Rudolf Wild and his company, Wild (now Capri Sun Group Holding AG). It quickly gained international popularity due to its convenient packaging and lack of artificial preservatives.

Over the decades, Capri-Sun has expanded its reach through strategic licensing and distribution partnerships. In many international markets, including parts of Europe and the UK, bottling and distribution duties were managed for years by Coca-Cola Europacific Partners. However, the brand remains privately owned by the Capri Sun Group Holding AG, headquartered in Switzerland. Production is decentralized, with manufacturing facilities located in various countries including Germany, the United States, and the United Kingdom to serve regional markets efficiently.