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Nippon is a well-known German brand of puffed rice treats coated in milk chocolate. Despite its name, which means 'Japan' in Japanese, the product is entirely German in origin and manufacturing. It was originally launched by the Hosti (now Hitschler) company but is synonymous with the Hitschler and Rübezahl confectionery traditions.
The product is currently manufactured by Rübezahl-Riegelein-Gruppe at their facilities in Germany. The brand remains a staple in the DACH region (Germany, Austria, Switzerland), offering a light alternative to traditional dense chocolate bars by using airy puffed rice. The ultimate ownership lies with the Rübezahl Schokoladen GmbH, a family-owned enterprise that has grown into a major international player in the seasonal and puffed rice chocolate markets.
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