Wunder-Baum Daisy Chain Air Freshener

Wunder-Baum is the European brand name for the iconic tree-shaped air freshener originally known as Little Trees. The brand was founded in 1952 by Julius Sämann, a German-Jewish chemist who fled Nazi Germany and settled in Watertown, New York. He developed the product after a milk truck driver complained about the smell of spilled milk, using pine needle oil infused in specialized absorbent paper.

The product is marketed under various names globally: Little Trees in North America/Oceania, Wunder-Baum in DACH countries, Scandinavia, and Poland, and Arbre Magique in France, Italy, and Spain. Today, the brand is owned by CAR-FRESHNER Corporation, still headquartered in Watertown, NY. Manufacturing is distributed across multiple global facilities to serve different regional markets efficiently, with large-scale production sites in the United States and Europe (including Italy and Switzerland for European distribution).