Fox's Rocky Chocolate biscuit bar

Fox's Rocky is a popular British chocolate-covered biscuit bar known for its crunchy texture and thick chocolate coating. The brand has a long heritage dating back to 1853, when it was founded by the Fox family in Batley, West Yorkshire. For generations, Fox's Biscuits has been a staple of the British biscuit market, producing a wide variety of snacks including the iconic Rocky bars.

Today, Fox's Biscuits is owned by the Ferrero Group, a global confectionery giant headquartered in Italy. Ferrero acquired the brand from Boparan Holdings (2 Sisters Food Group) in late 2020 through an affiliated company, CTH Invest. Despite the change in international ownership, the production of Rocky bars remains primarily focused in the United Kingdom, maintaining the traditional recipes and manufacturing processes that have made the brand a household name.