Skechers Skech-Air footwear

Skechers is a major American lifestyle and performance footwear brand that gained significant popularity for its focus on comfort technology, such as the Skech-Air collection shown in the image. The brand was originally founded in 1992 by Robert Greenberg, who had previously founded L.A. Gear. From its inception, the company focused on the casual athletic market, eventually expanding into a global powerhouse in the footwear industry.

While the brand is headquartered in Manhattan Beach, California, its manufacturing is decentralized. Skechers utilizes an independent contract manufacturing model, with the majority of its products being produced in multiple countries across Asia, including China, Vietnam, and Indonesia. This allows the company to maintain high production volumes for its global distribution network.

Skechers USA, Inc. remains the ultimate owner of the brand. It is a publicly traded company on the New York Stock Exchange. The brand is managed through various regional subsidiaries and joint ventures worldwide, such as Skechers USA Limited in Europe and Skechers South Asia Pvt. Ltd in India, ensuring a local presence in its key markets while maintaining centralized corporate control from the United States.