Zeta Svarta Bönor (Black Beans)

Zeta is a prominent brand in the Swedish market, specializing in Mediterranean flavors and products. It was founded by Fernando Di Luca, an Italian entrepreneur who moved to Sweden in the 1960s and introduced olive oil and authentic Italian ingredients to Swedish consumers.

While the brand has its roots in Italian culinary tradition and imports its black beans primarily from Italy, the brand itself is a Swedish creation. The product is managed by the family-owned company Di Luca & Di Luca AB, which remains the ultimate owner. The packaging prominently features the Keyhole (Nyckelhålet) symbol, a Swedish nutritional label indicating a healthier choice within its category.