alouette Moist Toilet Tissues Deluxe

Alouette is an exclusive private label brand established by the German drugstore giant Dirk Rossmann GmbH. Introduced to provide high-quality hygiene and paper products at competitive prices, the brand has become a staple in German households. The specific product shown is a flushable moist toilet tissue from their 'Deluxe' line, designed for enhanced comfort.

As a Rossmann own-brand, production typically takes place in Germany or neighbouring European countries through specialized contract manufacturers who meet the retailer's stringent quality and sustainability standards. The brand is inextricably linked to its parent company, Rossmann, which manages all development and distribution across its vast network of stores in Europe. Ownership remains entirely within the Rossmann group, headquartered in Burgwedel, Germany.