Mcennedy American Way Chicken Breast Fillet Pieces (Kräuter)

Mcennedy American Way is a private label brand owned by the German retail giant Lidl. Although the brand utilizes American-themed aesthetics and marketing to suggest a US origin, it is a European creation developed specifically for the Lidl discount supermarket chain. The product shown—pre-cooked chicken breast pieces with herbs—is manufactured in Germany for local distribution.

Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, manages the brand. The brand is often featured during special 'American weeks' in Lidl stores across Europe, though many staple products like these chicken fillets are available year-round. As a private label, production is usually outsourced to meat processing subsidiaries or third-party German food manufacturers that meet Lidl's quality and supply chain standards.