Eat Natural Protein Maple Syrup, Pecans & Peanuts bar

Eat Natural is a prominent snack brand established in the United Kingdom in 1997 by Preet Grewal and Praveen Vijh. The brand quickly became known for its 'fruit and nut' bars, emphasizing simple ingredients and handmade production processes. Most of the production takes place in their Makery located in Halstead, Essex, England, where the products are created in small batches.

In December 2020, Ferrero Group announced the acquisition of Eat Natural, integrating the brand into its extensive global portfolio. Under Ferrero's ownership, the brand continues to focus on its core identity of providing wholesome snacks while benefiting from Ferrero's global distribution network and expertise in the confectionery and snack markets.