Lycia Invisible Fast Dry anti-perspirant

Lycia is a well-established Italian brand specializing in personal care and hygiene products, particularly known for its range of deodorants, depilatory products, and facial cleansing wipes. The brand has a long history in Italy, focusing on dermatological safety and effectiveness. Manufacturing primarily takes place in Italy, maintaining the brand's commitment to European quality standards. Originally established within the Italian pharmaceutical or cosmetic sector, it has changed ownership over the decades but remains a staple in Italian households. Currently, the brand is owned by Sodalis Group, a leading Italian multi-brand group in the Beauty & Personal Care market, which manages a significant portfolio of home-grown and acquired international brands.