Elmex Gentle Care mouthwash

Elmex is a world-renowned brand specializing in oral hygiene, particularly known for its focus on amine fluoride technology. The brand was originally established in Switzerland in 1962 by the GABA Group (Goldene Apotheke Basel), which was a pioneer in developing products specifically aimed at dental health and caries prevention.

In 2004, the GABA Group was acquired by the Colgate-Palmolive Company, a global leader in consumer products. Today, Elmex products are manufactured in various locations across Europe to support its extensive global distribution network. While its roots and scientific development remain deeply tied to its Swiss heritage, the brand's reach and production are managed under the umbrella of Colgate-Palmolive, headquartered in the United States.