Rema 1000 Økologiske Jasminris

Rema 1000 Økologiske Jasminris is a private label organic jasmine rice product sold exclusively through Rema 1000 supermarkets. The rice is aromatic, long-grain, and carries both the Danish 'Ø-mærke' and the EU organic leaf logo, ensuring it meets strict organic farming standards.

Historically, while the Rema 1000 brand originated in Norway under the Reitan Group, the product itself is sourced from Thailand, which is the traditional and primary origin for high-quality jasmine rice. The brand is managed locally in Denmark by Rema 1000 Danmark A/S, which oversees the selection and quality control of their own-brand products.

Ownership lies with the Reitan Group (Reitangruppen), a major Scandinavian retail conglomerate based in Norway. The group operates thousands of stores across the Nordic and Baltic regions, focusing on discount retail with a strong emphasis on both value and sustainability in their private label offerings.