ZERoh! soft drink concentrate

ZERoh! is a popular brand of sugar-free drink concentrates that originated in Norway. It was developed by the Norwegian company Lerum AS, a family-owned business based in Sogndal with a long history of fruit processing and jam production dating back to 1907.

The product is manufactured in Norway at Lerum's facilities in Sogndal. While the brand is managed by Lerum locally, it has expanded significantly into the Swedish market through a partnership with Coca-Cola Europacific Partners (CCEP), which handles the distribution and logistical presence for the brand in Sweden. Despite this partnership, the brand remains under the ultimate ownership of the Lerum family through their holding company.