Morning Fresh Citrus Burst Dishwashing Liquid

Morning Fresh is a leading brand of washing-up liquid that has established a dominant market presence in several countries, particularly Australia, Nigeria, and the United Kingdom. Originally developed by Cussons, the brand is renowned for its ultra-concentrated formula, which promises high performance with just a small amount of liquid.

Today, the brand is owned by PZ Cussons, a British multinational consumer goods company. While the brand was originally founded in the United Kingdom, its manufacturing base is global to serve its major markets. For instance, products sold in Oceania are typically manufactured in Australia, while those in Africa are produced in Nigeria. This strategic localized manufacturing ensures the brand remains a household staple across diverse international regions.

The ultimate owner, PZ Cussons PLC, is headquartered in Manchester, United Kingdom. The company maintains a portfolio of personal care and household brands, focusing on sustainable sourcing and localized distribution through various regional subsidiaries.