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Biotiful Kefir is a prominent brand in the UK dairy market, specialising in fermented milk products. The brand was founded in 2012 by Natasha Bowes, a former Russian figure skater who wanted to bring high-quality, authentic Kefir to the British market after finding it difficult to source the same nutritious drinks she consumed in her native country.
Today, Biotiful Dairy Ltd remains the primary operating company behind the brand. The products are manufactured within the United Kingdom using British milk, combined with authentic live cultures. While the brand has grown significantly to become a leader in the gut-health category, it maintains its headquarters in London and continues to operate as an independent British business under the leadership of its founder, though it has received private investment to support its expansion across various dairy formats like yogurts and drinks.
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