Reverb online marketplace

Reverb: The Global Marketplace for Music Gear

Reverb is a leading online marketplace dedicated to buying and selling new, used, and vintage musical instruments and professional audio equipment. Founded in 2013 by David Kalt in Chicago, Illinois, the platform was created to provide a more tailored and community-focused experience for musicians compared to general e-commerce sites. It quickly became an essential resource for hobbyists and professional musicians alike due to its specialized price tracking and gear-focused listings.

Strategic Acquisition and Global Reach

In 2019, Reverb was acquired by Etsy, Inc., a major global e-commerce corporation known for its focus on handmade and vintage items. Since the acquisition, Reverb has continued to operate as a standalone brand within the Etsy ecosystem, leveraging its parent company's infrastructure while maintaining its identity as a musician-first marketplace. Today, it facilitates global trade with offices in Chicago and a significant presence in international markets including the United Kingdom, Germany, and France.

Ownership and Corporate Identity

Reverb is currently owned by Etsy, Inc. (headquartered in Brooklyn, New York). As a subsidiary, Reverb functions with a specialized focus on the music industry, providing tools such as the 'Reverb Price Guide' and artist shop collaborations. The platform's success is rooted in its ability to connect independent music shops and individual sellers with a niche audience of gear enthusiasts worldwide.