Diesel Apparel and Luxury Goods

Diesel is an iconic Italian fashion house that revolutionized the premium denim industry. Founded in 1978 by Renzo Rosso in Molvena, Italy, the brand was initially part of the alternative fashion movement, focusing on high-quality jeans with a distressed, vintage aesthetic. Over the decades, it has evolved into a global lifestyle brand encompassing apparel, footwear, fragrance, and home goods.

While the brand maintains its creative heart in Italy, manufacturing is decentralized across a global supply chain including Italy, Romania, Tunisia, and East Asia to balance artisan craftsmanship with mass-market distribution. The brand is the flagship of the OTB (Only The Brave) Group, a multi-national luxury group founded by Rosso, which continues to drive the brand's provocative marketing and high-end positioning into the 2020s and beyond.