mymuesli Klassischpur Porridge

mymuesli is a prominent German startup success story, founded in 2007 in Passau by three students. It became famous for being the world's first platform to offer customized organic muesli online. Today, the brand is widely available in retail stores across Europe, particularly in Germany, Austria, and Switzerland.

The product is primarily manufactured in Passau, Germany, at mymuesli's dedicated production facility where organic ingredients are mixed. In early 2024, the Swiss food group Katjes International acquired a majority stake in mymuesli, integrating it into their portfolio of sustainably-minded consumer brands. This acquisition marks a significant shift from the brand's independent roots to being part of a larger international food conglomerate based in Luxembourg.