Axe Dark Temptation FIFA Limited Edition shower gel

Axe Dark Temptation FIFA Limited Edition is a 3-in-1 shower gel designed for use on the body, face, and hair. This specific edition features a collaboration with FIFA, reflecting the brand's long-standing strategy of using sports and lifestyle partnerships to appeal to its target demographic of young men. The Dark Temptation fragrance, famous for its subtle hints of hot chocolate, amber, and red peppercorn, is one of the brand's most enduring and popular scents.

Originally launched in France in 1983, the Axe brand (known as Lynx in the UK, Ireland, Australia, and New Zealand) was created by Unilever. It revolutionized the men's grooming market by introducing the concept of a perfumed body spray. Today, Axe is the world's leading men's fragrance brand and is sold in over 90 countries.

The brand is owned by Unilever, a British multinational consumer goods giant. While the brand has its roots in France, its production is global. Manufacturing typically takes place in various regional facilities to serve local markets, including major plants in Germany, the United Kingdom, and the United States, among others. In 2026, Unilever remains the ultimate owner, continuing to manage Axe as one of its core personal care 'Power Brands'.