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Annie's Homegrown, widely known simply as Annie's, is a prominent American brand specializing in organic and natural food products. The company was co-founded in 1989 by Annie Withey and Andrew Martin in Hampton, Connecticut. It began as a small-scale operation, with Annie famously selling her macaroni and cheese from the trunk of her car at local markets and schools. The brand's distinctive logo features Bernie, Annie's pet Dutch rabbit, who became the official "Rabbit of Approval" representing the company's commitment to simple, wholesome ingredients and ethical standards.
Over the decades, Annie's expanded its product line from its flagship macaroni and cheese to include a variety of snacks, cereal, and condiments while maintaining a strong emphasis on organic farming and non-GMO ingredients. In 2014, the brand was acquired by the global food giant General Mills for approximately $820 million. Under General Mills' ownership, Annie's has scaled significantly, reaching a broader national and international audience while continuing its focus on regenerative agriculture and sustainability. Today, the products are primarily manufactured in the United States, utilizing organic wheat and dairy sourced from regional cooperatives and farms across the American Northern Plains and Midwest.
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