Danone Activia Bianco Naturale 0% fat yogurt

Activia is a leading global brand of probiotic yogurt, celebrated for its signature green packaging and focus on digestive wellness. Originally launched by Danone in France in 1987 under the name 'Bio,' the brand was developed following extensive scientific research into bifidobacteria and their role in gut health. The specific probiotic strain used, Bifidobacterium animalis (often marketed as Bifidus Regularis or Actiregularis), was selected for its ability to survive the transit through the digestive system.

The product is manufactured in numerous countries across Europe, North America, and beyond to ensure freshness and regional distribution. While the brand is French in origin, its production is highly localized; for instance, European markets are often served by facilities in countries like Germany, Spain, and Belgium, while North American consumers receive products from plants in the United States and Canada.

Ultimately, Activia is owned by Danone S.A., a French multinational food-products corporation headquartered in Paris. Danone is a global leader in the dairy and plant-based category and operates as a 'Société à Mission,' emphasizing its commitment to social and environmental goals alongside business growth. The brand continues to evolve, recently expanding into plant-based alternatives and fiber-fortified ranges to meet the shifting preferences of health-conscious consumers.