Bellarom Caffè Rosso ground coffee

Bellarom is a private label brand primarily associated with the German discount retailer Lidl. The Caffè Rosso is a finely ground coffee blend designed for Italian-style espresso or moka pot preparation.

Because Bellarom is a house brand, the manufacturing location can vary depending on the specific market where it is sold, though it is often roasted and packaged in Germany or Italy. The ultimate ownership lies with the Schwarz Group, a multi-national retail group that operates the Lidl and Kaufland store chains. The brand serves as a value-oriented alternative to traditional coffee brands while maintaining European quality standards.