CoolBest FruitDrink Mango

CoolBest is a prominent Dutch brand established in 1995, notable for being the first fruit juice in the Netherlands sold exclusively from the cold chain to preserve freshness and flavor. The product shown, 'FruitDrink Mango' with a twist of dairy, is part of a range that blends high-quality fruit juices with liquid milk components for a smoother texture.

While the fruit ingredients like mangoes and apples are sourced globally—often from countries such as India and Brazil—the final production occurs in the Netherlands. The company utilizes a sustainable production model where fruit is squeezed and concentrated in the country of origin to reduce transport weight and CO2 emissions, before being reconstituted with pure local water at their facility in Ede, located in the Veluwe region.

Historically, CoolBest was a brand under the Riedel company, which was part of the Dutch dairy cooperative FrieslandCampina for many decades. In 2017, FrieslandCampina sold Riedel (including the CoolBest brand) to Standard Investment, a Dutch private equity firm, as part of a strategic shift to focus on its core dairy portfolio. Today, CoolBest continues to operate as an independent entity under the ownership of Standard Investment.