Miracel Whip (Miracle Whip)

Miracel Whip, known as Miracle Whip in North America, is a classic condiment introduced in 1933 at the Chicago World's Fair. It was originally developed by Kraft Foods as a more affordable, tangy alternative to mayonnaise during the Great Depression. The name 'Miracle Whip' was inspired by the innovative 'emulsifying machine' used to blend its unique mixture of spices and vinegar into a stable spread.

Today, the brand operates under a dual-ownership structure due to the corporate split of Kraft Foods. In the United States and Canada, it is owned and manufactured by the Kraft Heinz Company. In the European market, particularly in Germany where it is marketed as 'Miracel Whip', the brand is owned by Mondelēz International. Manufacturing for the European version primarily takes place in Bad Fallingbostel, Germany, while North American production is centered in several facilities across the US and Canada.