SPAR Müsli Riegel Schoko-Kokos

SPAR Müsli Riegel Schoko-Kokos is a private-label cereal bar produced for the SPAR retail group. The brand SPAR was originally founded in 1932 in the Netherlands by Adriaan van Well, under the name DE SPAR. The brand operates on a voluntary wholesale and retail franchise model, which allows it to have a vast international presence while maintaining local roots.

While the SPAR brand originated in the Netherlands, the specific manufacturing for this product is often handled by regional suppliers to serve local markets. For the German-labeled packaging shown, the product is primarily packaged and produced in Austria, sometimes utilizing production facilities in neighboring Central European countries like Hungary. The ultimate ownership of the SPAR brand remains with SPAR International B.V., headquartered in Amsterdam, Netherlands, which manages the brand and licensing globally across 48 countries.