Floralys Komfort paper tissues

Floralys is a prominent private label brand specializing in paper hygiene products, including toilet paper, kitchen rolls, and facial tissues. The brand is exclusively owned and distributed by the German multinational retail giant Lidl. Originally established in Germany, the brand has expanded its presence across Europe as part of Lidl's extensive private-label portfolio.

While the brand's strategic oversight and ownership are rooted in Germany, manufacturing occurs in multiple countries across Europe to support Lidl's localized supply chain. Production is often outsourced to major third-party tissue manufacturers such as the Sofidel Group or Essity, which operate facilities in various regions to ensure efficient distribution to local Lidl stores.