Rituals The Ritual of Mehr Loving Body Cream

Founded in Amsterdam in 2000 by Raymond Cloosterman, Rituals Cosmetics is a premium lifestyle brand that transforms daily routines into meaningful moments. The Ritual of Mehr collection is inspired by Mehr, the sun, and is designed to boost mood and energy.

Rituals products are primarily manufactured within the European Union to maintain high quality and sustainability standards. The brand remains privately owned by Rituals Cosmetics Enterprise B.V., independent of the large global beauty conglomerates, maintaining its headquarters in the Netherlands.