grüum hand Hydrating Hand Cream

grüum is a British brand that was founded in Stockport, Greater Manchester. The founders, Simon, Beth, Andy, and George, established the company to create an inclusive personal care brand based on Scandinavian design principles, emphasizing functionality and simplicity.

Everything in the grüum range is designed in the United Kingdom, and the majority of their skincare and grooming products, including this hand cream, are manufactured in England. The brand remains an independent British company, owned and operated by its original founders through their company, Gruum Europe Ltd. They focus on using naturally derived ingredients and sustainable practices, positioning themselves as a clean-beauty alternative to mass-market brands.