Lord Nelson Menta Poleo Tea

Lord Nelson is a private label brand primarily recognized as the flagship tea brand for the German global discount supermarket chain Lidl. The name invokes a traditional British maritime feel, though the brand is firmly rooted in the German retail sector. Lord Nelson offers a broad spectrum of products, including black teas, fruit infusions, and herbal blends like the Mentha Poleo (Pennyroyal Mint) shown here.

As a private label brand, Lord Nelson does not own its own tea plantations. Instead, the raw ingredients are sourced globally and processed through various contracted manufacturing facilities across Europe to meet Lidl’s supply chain demands. This ensures the product remains affordable while maintaining consistent quality standards.

The brand is ultimately owned by the Schwarz Group, which is one of the largest retail empires in the world. Headquartered in Neckarsulm, Germany, the Schwarz Group manages both Lidl and Kaufland. The brand operates as an exclusive label, meaning it is only available through Lidl’s retail network internationally, with local distribution handled by various regional Lidl subsidiaries tailored to specific European and international markets.