L'Oréal Paris Casting Crème Gloss hair dye

L'Oréal Paris Casting Crème Gloss is a major international brand in the hair coloration market, known for its ammonia-free formula. The brand was founded in France by Eugène Schueller in 1909, originally starting as a hair dye company before expanding into a global beauty conglomerate.

Today, the product is manufactured in several strategic locations worldwide, including France, Mexico, and Brazil, to serve different regional markets. The brand is the flagship of the L'Oréal Group, the world's largest cosmetics company. It remains headquartered in Clichy, France, maintaining its status as a French-owned entity with a vast network of local subsidiaries that manage distribution and localized marketing campaigns.