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YES is a prominent brand of dishwashing liquid specifically marketed in Sweden. It is essentially the Swedish version of the globally recognized brand Fairy, which was originally introduced by the Thomas Hedley Co. of Newcastle upon Tyne in the United Kingdom.
The brand is owned by the American multinational conglomerate Procter & Gamble (P&G). While the brand has British origins, manufacturing for the European market is primarily concentrated in the United Kingdom (notably at the West Thurrock plant), though P&G maintains a vast supply chain across multiple countries to serve local markets. In the Nordic region, YES is recognized for its high efficiency and its association with the 'Nordic Swan' eco-label, representing a commitment to environmental standards.
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