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Rustica's Dijon Mustard Fine & Forte is part of the Marque Repère private label line developed by the French retail giant E.Leclerc. While the brand is strictly French and primarily manufactured within France using various mustard seed sources (typically Canada, France, and Ukraine as indicated on the label), the product is designed to meet the traditional culinary standards of Dijon mustard.
The Rustica brand was created by E.Leclerc to provide affordable pantry staples. E.Leclerc operates as a cooperative society of independent retailers, headquartered in Ivry-sur-Seine, France. This business model allows the brand to remain firmly under French ownership and management while sourcing ingredients internationally to maintain competitive pricing.
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