GUT&GÜNSTIG Deutsche Markenbutter

GUT&GÜNSTIG is the high-visibility private label brand of EDEKA, Germany's largest supermarket corporation. This specific product is 'Deutsche Markenbutter' (German branded butter), which is a quality designation that requires the butter to be produced from fresh cream in a supervised dairy facility.

The brand was created to provide a value-oriented alternative to national brands within the EDEKA ecosystem. Because it is a store brand, it is owned and managed by EDEKA Zentrale Stiftung & Co. KG. The production of the butter itself is typically outsourced to various regional German dairies, but the brand remains under the ultimate control of the EDEKA cooperative based in Hamburg.