San Carlo Rustica Potato Chips

San Carlo is an iconic Italian snack brand with a history dating back to 1936, when Francesco Vitaloni opened the 'Rosticceria San Carlo' in Milan, named after the nearby church of San Carlo al Lazzaretto. The 'Rustica' line is one of their most famous products, known for its thick, crinkled texture designed specifically to be used with dips or as a base for appetizers during the Italian 'aperitivo' hour.

Today, the brand remains a symbol of Italian excellence in the snack industry. It is still controlled by the Vitaloni family through San Carlo Gruppo Alimentari S.p.A. The company operates several production plants across Italy, ensuring that the manufacturing process stays close to its roots. As an independent leader in the Italian market, it combines traditional recipes with modern industrial capabilities to distribute its snacks throughout Europe and beyond.