My Vay Soja Naturel Ongezoet

My Vay is a private label brand specialized in plant-based alternatives, primarily found in ALDI supermarkets across several European countries, including the Netherlands and Germany. The brand was introduced as part of ALDI's strategy to consolidate its vegan and vegetarian offerings under a unified, recognizable identity. This specific product is a soy-based yogurt alternative that is unsweetened and vegan-certified.

Because My Vay is an ALDI-exclusive brand, the manufacturing is handled by various contract manufacturers throughout Europe to ensure supply chain efficiency and product freshness. The brand is owned by the ALDI group, specifically split between ALDI Nord and ALDI Süd, which are headquartered in Germany. The ultimate ownership remains within the Albrecht family foundations, maintaining its status as one of the world's largest discount retail chains with a strong focus on sustainable and plant-based private label development.