Pril Kraftgel Ultra Plus dishwashing liquid

Pril is a legendary brand in the German kitchen cleaning market, known for its powerful grease-cutting abilities. Originally launched in 1951 by the German chemical and consumer goods giant Henkel, it was the first liquid dishwashing detergent in Germany. Over the decades, it has become a household staple across Europe and parts of the Middle East, often marketed under the name 'Pril' or similar Henkel brands like 'Pur'.

The product shown is Pril Kraftgel Ultra Plus, which features a cold-active formula designed for effective cleaning even in energy-saving cold water cycles. While Henkel operates manufacturing facilities worldwide, the Pril products sold in the DACH region (Germany, Austria, Switzerland) are primarily manufactured in Germany to maintain high quality standards and supply chain efficiency. Henkel AG & Co. KGaA remains the ultimate owner, managing the brand from its historic headquarters in Düsseldorf.