Purdy & Figg Oh! de Loo Lemongrass

Purdy & Figg is a premium UK-based brand that specializes in natural, essential oil-infused cleaning and home fragrance products. The brand was co-founded in 2018 by Purdy Rubin, an NHS nurse, and Charlotte Figg, a horticulturalist, who initially began developing eco-friendly formulas in a garage in Hertfordshire. The 'Oh! de Loo' product is a natural toilet deodorizer designed to neutralize odors using pure essential oils like lime and lemongrass.

The company is headquartered in Chesham, England, and maintains its own production facilities in Hertfordshire. While they source high-quality essential oils from global partners, such as a father-and-son business in Greece, the final manufacturing and bottling of their core product lines are conducted within the United Kingdom to ensure quality control and maintain their sustainable, family-run business model. As of 2026, the brand remains privately held by the founding families and venture capital backers, with its ultimate ownership staying within the UK.