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Bering is a Danish watch and jewelry brand that was founded in 2008 by René Kaerskov along with his business partners Michael Witt Johansen and Lars Gram-Skjønnemann. The brand's name and identity are deeply inspired by the Arctic landscape following Kaerskov's parachute jump over the North Pole. It is named after the Danish explorer Vitus Bering, who was the first European to discover Alaska in the 18th century.
While the brand is rooted in Danish minimalist design and headquartered in Aabenraa, Denmark, the actual manufacturing of its timepieces takes place in China. This global production model allows the company to combine Scandinavian aesthetics with competitive pricing. The watches often utilize high-quality components from other regions, such as Japanese Seiko solar movements, while being assembled in Chinese facilities.
As of 2026, the brand continues to be owned and operated by BERING Time ApS (and its parent entity BERING Group ApS). It remains an independent company under the leadership of its original founders, maintaining a strong focus on slim designs and durable materials like sapphire glass, ceramic, and titanium.
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