BUILT NY Insulated Lunch Bag

BUILT NY (often branded simply as BUILT) is a lifestyle brand born in the heart of New York City in 2003. Founded by Aaron Lown and John Roscoe Swartz, the brand initially gained global recognition for its innovative use of neoprene—the material used in wetsuits—to create stylish and functional wine totes and laptop sleeves. The brand's philosophy centers on industrial design and the belief that form and function should be equally prioritized in everyday essentials.

Over the years, BUILT expanded its catalog into a wide range of kitchenware and personal accessories, including insulated lunch bags, hydration bottles, and travel items. In 2014, the brand was acquired by Lifetime Brands, Inc., a leading global designer and distributor of kitchenware and tableware. While the design and creative heritage remain rooted in New York, the manufacturing of their textile-based products, such as this lunch bag, is primarily outsourced to facilities in China to ensure scalability and global distribution.