AXE Marine deodorant bodyspray

AXE, known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand, is a world-renowned brand of male grooming products. It was first launched in 1983 in France by the company Fabergé, which was subsequently acquired by Unilever. The brand is famous for its wide variety of body sprays, antiperspirants, and shower gels, often marketed with bold advertising campaigns.

Today, AXE is a core part of Unilever's personal care portfolio. Manufacturing takes place in multiple locations globally to serve different regional markets. While the brand has its creative roots in France, the ultimate owner is the British multinational company Unilever PLC. Unilever is one of the world's largest consumer goods companies, headquartered in London, managing hundreds of brands across the food, beverage, cleaning agent, and personal care sectors.