Fresh & Clean Intimo Intimate Care

Fresh & Clean is an iconic Italian brand recognized for its hygiene and personal care products. Originally founded in Italy under the Sodalco company, the brand established itself as a leader in the wet wipes and liquid soap categories.

The product shown is an intimate wash formulated with calendula and mallow extracts, maintaining a pH of 5.5. Manufacturing for Fresh & Clean products is primarily based in Italy, leveraging local production facilities to ensure high standards of dermatological safety.

Today, Fresh & Clean is owned by Sodalis Group, the largest Italian group in the personal care and beauty market. Sodalis Group has expanded significantly through strategic acquisitions, managing a diverse portfolio of international brands while maintaining its corporate headquarters and primary operations in Italy.