Red Bull The Blue Edition Blueberry energy drink

Red Bull is one of the world's most recognizable energy drink brands, originally inspired by a Thai functional drink called Krating Daeng. It was adapted for Western markets by Austrian entrepreneur Dietrich Mateschitz in the mid-1980s. Since its launch in Austria in 1987, the brand has become a global leader in the energy drink category, known for its extensive sports sponsorships and marketing.

While the brand has roots in Thailand and Austria, most of its global production remains concentrated in the Alps, specifically in Austria and Switzerland, to ensure consistency and quality using high-quality local water. The product shown, 'The Blue Edition', is a flavored variation of the original formula. The brand is currently owned by Red Bull GmbH, a private company that remains split between the Yoovidhya family (the original Thai creators) and the estate of Dietrich Mateschitz.