BOB Björnbär och Hallon Lättdryck

BOB is one of Sweden's most iconic food and beverage brands, particularly famous for its range of jams and fruit squashes. The brand was established in 1948 in Kumla, Sweden, by the company Ekströms, which was looking for a way to preserve fresh berries. The name 'BOB' is actually an acronym for 'Billigt och Bra' (Cheap and Good), reflecting its original market positioning.

Today, BOB is owned by Orkla Foods, a major Norwegian conglomerate that acquired the brand through its purchase of various Swedish food companies over the decades. Most BOB products, including this mixed berry cordial, continue to be manufactured at Orkla's production facilities in Kumla, Sweden, maintaining the brand's local heritage while benefiting from the logistical and financial support of a large international group.