HEMA Nijntje / Miffy Washi Tape

Miffy, or Nijntje in Dutch, is an iconic character created by illustrator Dick Bruna in 1955. This specific product is a set of decorative washi tapes featuring Miffy designs, sold and distributed by the Dutch retail chain HEMA. While the brand Nijntje is deeply rooted in Dutch cultural heritage and licensed by Mercis bv, the product itself is part of HEMA's private-label stationery collection.

Manufacturing of this specific item takes place in China, a common practice for HEMA's non-food categories to remain competitively priced. The ultimate ownership of the HEMA brand lies with the Parcom investment group and Mississippi Ventures (the investment vehicle of the Van Eerd family), who acquired the retailer from Marcel Boekhoorn in early 2021. Both entities are headquartered in the Netherlands, maintaining the brand's Dutch oversight despite international manufacturing.