Gutfried meat and sausage products

Gutfried is one of Germany's leading brands for poultry sausage and meat products. Founded in the late 1960s, the brand positioned itself as a healthier, leaner alternative to traditional pork-based deli meats. It is widely recognized for its iconic red logo and its long-standing marketing associations with a rustic, countryside lifestyle.

The brand is manufactured exclusively in Germany at several specialized facilities. Since its inception, Gutfried has been a core brand within the zur Mühlen Group, which manages a variety of meat brands across Europe. Ultimately, the brand belongs to the Tönnies Holding, a massive German food industry conglomerate that oversees the entire value chain from livestock processing to packaged consumer goods.