The INKEY List Vitamin B, C and E Moisturizer

The INKEY List Vitamin B, C and E Moisturizer is a fundamental skincare product designed for daily hydration and skin health. Launched in 2018 in the United Kingdom by Co-Founders Colette Laxton and Mark Curry, the brand was established with the goal of democratizing skincare through simple, ingredient-focused formulas and transparent communication.

Manufacturing primarily takes place in the United Kingdom, ensuring high quality control standards. While the brand started as an independent startup, it received a significant minority investment from Aria Growth Partners in early 2022 to fuel its global expansion. The company remains headquartered in the UK, operating as Be For Beauty, and has become a staple in major retailers like Sephora and Cult Beauty. Its ownership structure reflects a mix of original founder leadership alongside private equity backing to support its rapid international growth.