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Novarese Zuccheri is a historic Italian brand established in 1965 in Casalbeltrame, Province of Novara. The company specializes in the processing and packaging of various types of sugar and sweeteners. While the raw material (cane sugar) is sourced globally from tropical regions where sugar cane is cultivated, the final refining, blending, and packaging take place in Italy.
The brand has remained a family-owned enterprise through Novarese Zuccheri S.r.l., maintaining deep roots in the Piedmont region. They are known for their innovative packaging, such as the 'brick' carton shown in the image, which is designed to preserve the moisture and texture of specialty sugars like Dark Demerara.
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