Splendid Classico ground coffee

Splendid is a well-known coffee brand that originated in Italy in 1969, founded in Turin. It has built a strong reputation as a household staple in Italy, famously known for its Classico blend. Today, the brand is a major player in the Italian coffee market, widely recognizable by its distinctive red packaging and sun logo.

While the brand maintains its historical and cultural roots in Italy, its ownership has transitioned through several major global corporations over the decades. It was previously held by Kraft Foods and later Mondelēz International. Currently, Splendid is owned by JDE Peet's, a global coffee and tea powerhouse. Production primarily takes place in Italy to ensure the authentic Italian roasting profile that characterizes the brand.