Felix Play Tubes cat treats

Felix is one of the most prominent brands in the European pet care market, specifically catering to cats. Originally founded in the United Kingdom by Quaker Oats and later acquired by the Spillers division of Dalgety plc, the brand has a long history of providing specialized feline nutrition and snacks.

Today, Felix is a flagship brand under the Nestlé Purina PetCare umbrella. While the brand has deep British roots, its manufacturing is now distributed across multiple modern Purina facilities located throughout Europe to serve local markets including Italy, Germany, and the UK. This global supply chain ensures the products meet regional regulatory standards while maintaining the consistent quality associated with the playful Felix mascot.

As part of Nestlé, the brand benefits from extensive research and development in animal nutrition. The ultimate ownership lies with the Swiss multinational Nestlé S.A., which manages the brand through its Purina subsidiary, maintaining a dominant presence in the global pet food industry.